How to Write Effective Ads for Real Estate Listings
When potential home buyers are browsing real estate listings, does your ad catch their eye and hold their interest? At Mehner Weiser Real Estatein Anchorage, AK, their experienced Realtors® craft listings that attract prospects and then turn them into home buyers. Below, this team of real estate agents shares tips on writing ads that lead to deals.
3 Keys to Effective Real Estate Listings
Offer a Compelling Headline & Photo
Like successful newspaper publishers, real estate agents need to create attention-grabbing headlines. Given the unlimited information in print and on the internet, it’s essential to “show and tell” prospects clearly and quickly what a home has to offer. Put your best pitch and picture up front.
Give the Benefits
Wise real estate agents know they aren’t selling houses; they’re selling lifestyles. Take that approach with your ads. Show buyers what’s in it for them. How close are schools, parks, restaurants, retail shopping, and personal services? Are the houses for sale near a golf course or recreation center? Agents who provide up-to-date information about amenities of the home and community give home shoppers reasons to keep reading.
Reinforce the Headline at the End
Before home buyers finish reading, remind them what drew their attention initially. Reinforce the pitch and photo at the end of the ad and give the readers a call to action. Effective ads state what number to call, who to ask for, and alternative means of contact, such as email or text. When appropriate, create a sense of urgency, which motivates buyers to act quickly.
When you are ready to sell or shop for homes, call Mehner Weiser Real Estate in Anchorage, Alaska, at (907) 223-1632. This dynamic team will help you craft the perfect ad for your home. Browse their real estate listings on their website and find more tips from on Facebook.
